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PRESENTATION - 2015 BUSINESS PLAN - PARKING OPTIONS
Mr. D. Friary, Director of Parks, Roads and Fleet provided a slide presentation concerning Parking Options - Strategies for creating a more sustainable parking service.
Mr. Friary discussed slides concerning the following topics:
· The current status of parking reserve;
· Available parking in the downtown areas;
· Council approved Parking Principles;
· The pros, cons and revenue associated with the following
· Options available for creating a more sustainable parking service:
o Option 1 - Paid Parking Hours, 24/7 Downtown with 2 hours free at existing rates;
o Option 2 - Evening Parking Hours Monday - Friday (5:00 p.m. to 11:00 p.m.) at existing rates;
o Option 3 - Weekend Parking Hours (9:00 a.m. to 11:00 p.m.) at existing rates;
o Option 4 - Weekday Evening Parking Hours (after 5:00 p.m.) at a Flat Rate of $2.00 per evening;
o Option 5 - Weekday Hourly Rate Increase (9:00 a.m. to 5:00 p.m.) at $0.25 per hour or $0.50 per hour;
o Option 6 - Monthly Pass Increase of $5.00 per pass;
o Option 7 - Additional Paid Parking Areas;
o Option 8 - Convert Marina Lot to 24/7 Hybrid Lot;
o Option 10 - Gallie Court/Quarry Ridge Paid Parking including an increase in the hours (9:00 a.m. to Midnight);
o Option 11 - Convert Marina Lot to 24/7 Hybrid Lot; and
o Option 12 - Pay by Cell Parking Pilot.
o A recap of each of the options, and their approximate impact on the annual revenue and annual operating surplus/deficit.
· The staff recommendation concerning parking;
· The 2015 parking operating costs and reserve fund balancing; and
· The Parking Operations Reserve Forecast.
Mr. C. Stevens, Managing Director of the BIA addressed the Committee concerning the proposed parking options and provided comments related to the following:
· The BIA's evaluation criteria related to parking program that offers simplicity, consistency, comparable pricing with other municipalities and financial value to the customer;
· The importance of a parking program that can be branded as a complete marketing program which utilizes technology and is sustainable;
· The concerns related to the 24/7 parking option; and
· The addition of a beautification component to the parking program.
Members of the Committee and Council Members in attendance asked a number of questions related to the information provided and received responses from staff and Mr. Stevens.